ABOUT US
We are a research-oriented green advocacy team of experts based at the Centre for Climate, Law & Policy (CCLAP), University of Professional Studies, Accra (UPSA) in Ghana, West Africa. We are professionally and passionately working to accelerate the promotion and adoption of Green Marketing and sustainability practices to achieve a worldwide green and sustainable environment in the foreseeable future. Particularly, we aim at equipping the youth and small businesses with the knowledge and values necessary to contribute to a more sustainable and environmentally conscious society. Our programs and activities are therefore focused on the youth in educational institutions and communities as well as SMEs.
Join the Green Revolution with UPSA GREEN INITIATIVE!
Our Motto: Go Green! Be Green!
Purpose
We exist to promote sustainable practices within the UPSA community and beyond, by driving environmental awareness, green education, and actionable initiatives that foster environmental stewardship and a sustainable future.
Vision
We aspire to be a leading advocate in Africa for sustainable practices and environmentally responsible marketing, inspiring a generation of environmentally-responsible leaders and promoting eco-friendly lifestyles, businesses, and organizations.
Mission
We are in the business of educating, sensitizing, empowering, and inspiring individuals and organizations to embrace sustainable practices, fostering environmentally responsible choices and decisions that minimize environmental impact and advance sustainable development.
Goals
We work towards achieving the following objectives:
- Green Marketing/Sustainability promotion within the UPSA community
- Green Marketing/Sustainability Promotion at Secondary & Tertiary Institutions and within selected communities
- Green Marketing/Sustainability Promotion among SMEs in Ghana
- Green Marketing/Sustainability Research & Publications
- Capacity Development through Green Marketing Education & Training
- Providing Consultancy Services in Green Marketing/Sustainability
- Collaborating with local and international environmental organizations for broader impact.
Sustainability
Commitment to promoting products and practices that ensure the well-being of current and future generations and preserve the environment.
Consumer Empowerment
Encouragement of informed decision-making for environmental consciousness, including educating consumers about sustainable choices and the benefits of green products.
Transparency and Honesty
Maintenance of integrity in marketing communications, ensuring that claims about sustainability are truthful and verifiable. Acting with honesty, transparency, and accountability.
Community Engagement
Building a supportive and inclusive community of like-minded individuals and organizations dedicated to Green Marketing and sustainability initiatives
Collaboration and Partnership
Belief in the power of partnerships with like-minded businesses, organizations, and stakeholders to amplify the impact of green marketing efforts.
Measurable Impact
Setting clear goals and metrics to evaluate the effectiveness of our sustainability initiatives including tracking and measuring the environmental impact of marketing campaigns.
Alignment with UN Sustainable Development Goals
UGI is aligned with the United Nations Sustainable Development Goals (SDGs) as follows:
SDG 4: Quality Education – We promote environmental education and awareness
SDG 6: Clean Water Sanitation – We promote sustainable practices, helping to reduce water waste and improve sanitation
SDG 7: Affordable and clean energy – We create awareness and encourage energy-efficient practices
SDG 11: Sustainable Cities and Communities – We foster sustainable community engagement and participation
SDG 12: Responsible Consumption and Production – We encourage waste reduction and promote sustainable production and consumption
SDG 13; Climate Action – We promote efforts to reduce carbon footprints